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Our Search Engine Optimization Process

If they promise you a front page listing for any keyword you want...  they are not a professional organization.  Google, Yahoo, MSN and the other major search engines don't make it that easy, and it makes sense that they do not.  If we could manipulate the search engines to our liking, you can be sure that 90% of the top 100 links for any phrase, would be nothing but spam.

Instead, Port of Dreams guarantees that you will receive a professional search engine optimization experience.  If it doesn't work the first time, we will keep on trying until it does.  We have done this for some of the largest companies in the world, as well as some of the smallest.

 
 

Step 1: Creating a Timeline

Based on our experience optimizing sites, Port of Dreams will create a timeline that highlights each step of the process.  This schedule will be dependent on how quickly your staff is able to review and approve each stage of this process.  Port of Dreams has created a logical workflow that it follows, and each stage does require your approval to move forward.

 
 

Step 2: Identifying Major Obstacles

Port of Dreams will provide a document that shows any technical obstacles that search engines may have getting to the content on your web site.  This step involves identifying any server configuration errors or pages with invalid scripts.  The reason for this step is that if we change the text on pages on your web site, but the search engine spiders can’t even get to those pages, it wouldn’t do us much good.  This step concludes with your web developer, or us, implementing the recommended changes.

 
 

Step 3: Pages, Titles, and Keywords

At this stage, we will provide a document showing what pages have been selected for optimization.  We will also include the keywords that we have chosen for each page, why we chose those keywords, and recommended titles for each page.  This step requires your approval to move forward, and may result in more pages being added, or some being taken off.

 
 

Step 4: Recommended Page Changes

This is the most intensive step.  We will provide the recommended Meta Tags, and any recommended changes to the consumer facing copy and layout on the page to support the keywords chosen in step 3.  This process typically involves you company management process, as we will be recommending changes to the text that visitors to your site see.

 
 

Step 5: Creating Your Baseline

Now that most of the page changes have been approved by you, we will run a series of reports that show where you currently rank on the search engines for each keyword that is important to your business.  We will also provide a report that shows who is currently linking to your website, as this has an effect on your search engine rankings as a whole.

 
 

Step 6: Implementation

Although we will usually recommend that the obstacle's identified earlier be fixed at the beginning, all other changes that we recommend will usually be implemented at the end of the search engine optimization process.

 
 

Step 7: Maintenance

Ongoing maintenance on your account, if you chose to have it, will result in monthly Search Engine Marketing reports being developed for your business.  We will also recommend changes if a page is still not listed well after a month or two.  Port of Dreams may also help your business obtain high quality links during this time period.

 
 

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