Alot of web site owners become daunted when they start to learn about search engine marketing.  It's such a different way of thinking for even marketing professionals.  The great news is that pay per click marketing is perhaps the most trackable form of marketing out there.  You only pay when a user comes to your site.  You know exactly the performance you received for your money.  Below is an overview of how Port of Dreams will work with you to maximize your return on investment.

Before selecting the keywords that you wish to appear for, Port of Dreams will work with you to establish the objectives that most benefit your company.  Different companies have different definitions of a valuable transaction.  Some example goals could be:

• Traffic - Increase the number of people who come to your site in order to raise brand awareness and recognition.
• Registrations - Increase the number of people who sign up for an account on your site.  The value is that you now have contact information for future marketing.
• Conversions - Any action on your web site that you deem to have value, such as a "Contact Us" or "More Information" form.
• Sales - The purchase of products.  Typically your goal here is ROI (Return on Investment)

Once we know your goals, Port of Dreams will do the research to determine the best set of keywords that will drive the most qualified traffic to your site.  We use Yahoo, Google, and many other tools to present not only the keywords, but also estimates on what you can expect in terms of performance, such as the number of clicks.

Placing your pay per click listing at the top of the search results is only half of the solution.  The other half is making the search engine user click YOUR ad.  We know how to write actionable and compelling copy that drives viewers to click.

Port of Dreams will create any feeds and all accounts with the major search engines.  Your pay per click campaigns will go live and the day to day operation will be handled by the Port of Dreams staff.

Our job is not over once your pay per click marketing campaigns are live.  We will report the results of your campaigns on a monthly basis in detailed fashion. 

Port of Dreams will also adjust bids daily to ensure that your ads are performing to their maximum potential.